Company Data is just that, the company's data. Account, contact, vendor and other information belong to the company - not the employees. The CRM is the "Entity Manager" - the repository for that data, keeping it centralized, accessible and easily shared.

Most importantly it keeps the data from disappearing or getting lost - and always in the possession of the company.

Why keep such valuable company information with individuals in separate locations? Why keep it in locations that aren't accessible to management and other employees?

What happens when a sales person leaves the company and takes that info with them, leaving you to start all over? Or worse, if that sales person takes your valuable data to use at a competitor??

A CRM solves this problem, keeping all company data in the company's possession to access and use in the best interest of the company.